About the Business
Deelicious is the brainchild of shoe addict, Stephanie Novell. Initially started in 2011 from her home with the idea of bringing fabulous shoes to local ladies in their own homes by way of "shoe parties" (although she always had ambitions of having her own boutique). Starting out with just three brands (Ruby Shoo, Iron Fist and Tipsy Feet) the parties soon became a hit with the local ladies and expansion happened quickly with new brands joining the line up. In 2013, the time was right for Stephanie to open her first boutique which can be found in Bedford town centre (Stephanie's home town). Oh, and why the name Deelicious? Stephanie says To me, walking into a shoe shop is like a child going into a sweetie shop and being surrounded by so many delicious treats.
Location & Hours
Lime Street
